Social proof is key to building credibility and video is the most engaging medium https://www.youtube.com/watch?v=XOhhEN9V_4g
Highlighting your results gets you in the door (view pdf below)
An uncluttered well-designed site will allow users to focus their attention on what you are selling https://www.gooduse.com/
Any campaign or event needs dedicated content with a strong call to action https://get.granular.ag/farmlandownership
Long form content can be gated to encourage sign ups (view pdf below)
A concise way to sell your products and services (view pdf below)